Trade fair Shanghai 2014

21 April 2014

The 2014 Shanghai trade show was a great opportunity for Heng Chao Enterprises to launch it’s own series of drums. Launching three new drum kits under the umbrella of it’s new sister company, Gioco Drums, was a great demonstration of Heng Chao Enterprise’s ability to transition from an OEM manufacturer to creating and manufacturing their own brand.

On display at the Shanghai New International Expo Center were Gioco’s new drum kits and snare drums. Utilizing their 30 years of experience in the industry, Gioco put on display their skill and knowledge showing off 3 exquisitely designed drum kits. With options of various woods, veneers and finishes, the quality and the attention to detail was highly evident. The rich sound produced by the drum kits, the customizability options available and the fair price on offer distinguished Gioco Drums from many of it’s competitors.

Designing and manufacturing not only their drum kits but also their own hardware, Gioco was inundated with interest by clients from all over the world. On hand, was a local music teacher who demonstrated the sound quality capability of the drum kits and friendly staff were also available to answer any client queries.

Having listened to client feedback, Gioco Drums is looking forward to attending and putting on display their new drum kits at the 2015 Music China Trade Show. Make sure to come and visit!